FROM THE TRENCHES OF TRIAL-AND-ERROR, ONLINE MARKETER REVEALS

Why I took this obscure 'speed failing' challenge instead of building a store or posting content

Skip the gurus.

In this $19 challenge, you’ll run real ads to simple test pages and see which offers get clicks (spoiler: most don’t).

★★★★★ Early tester ratings 4.8/5

Why 'speed-failing' is the #1 online business skill you should learn before December

The truth is, the key to finding a killer offer isn’t about taking another course on “aligned business models” or journaling your way to clarity. It’s about testing your ideas and positioning against real buyers, as fast as possible until something clicks.

You don't launch a brand.

You don't find a supplier.

You don't build a store.

You don't write PDF:s with AI or barely do any research.

Nothing.

Not before you have 'speed failed' your way to a winning offer.

Speed is at the heart of everything we teach because speed is at the heart of everything that works.

Why?

Because speed is the only way to fail fast enough to find what sticks.

"After running ad campaigns for platforms like Kajabi and Fiverr

I realized most people new to online business waste months, even years, building offers without validating buyer intent. In ad masterminds and affiliate discords, everyone knows the truth: winners are found by testing, not guessing. 10 Days To Failure is your ticket to mastering that speed"

Julius Lavonen

Founder

🚀10 Days To Failure

Real buyer proof before you build is your only edge in the AI age:

10-Day Action Cycle System
Step-by-step from day one. Each day you’ll get 10–15 minute follow-along videos where you build as you watch. Spend about two focused hours per day and you’ll launch real validation pages, complete with tracking and traffic flowing in. By Day 10, you won’t just have learned. You’ll have run your first Painted Door test and be 10 days closer to a winning offer.
Painted Door Sales Page Template
A ready-to-launch page (built in Systeme.io) that shows your offer to real people and tracks how they react. Meta Pixel measures clicks, and Microsoft Clarity gives you screen recordings of every visitor session — you’ll see where people scroll, hesitate, or bounce. Cookiebot is built in so the tracking works even in GDPR countries (without it, recordings won’t run). Drop in your offer, publish, and you’ll start getting real buyer signals right away.
Perfect Ad Creative Templates
You'll become a master in Canva. We'll talk about how to use ad spying tools to find and copy creatives that drive clicks with buying intent. You'll get both excellent templates as well as learn how to copy high-converting ads in your niche fast. Duplicate proven frameworks, drop in your offer, and follow the walkthrough to pull the right people through to your page.
The Offer Conversion Compass
The heart of the Launchpad that pulls the other three pieces together. As you run your 10-day cycle, you plug in the numbers from your ads, page, and Clarity recordings. The Compass shows you whether your offer is a green light, needs sharpening, or should be scrapped before you waste months building. ChatGPT or your friends might tell you your idea sounds great, but that doesn’t prove buyers will pay. Only real buyer behavior can do that. This process can be brutal, but in a highly competitive market the only real edge is finding a converting offer fast. The Compass gives you that edge.

$19

Secure Checkout | 30 Days Money-Back Guarantee

"The number one reason businesses fail is because they build stuff nobody wants"

Alex Hormozi,

$100M Offers

Why all 1M+ products and offers have used the Painted Door method

  • Building what buyers already want (vs hoping they’ll want what you built)
  • Proving ideas in 10 days (vs waiting 6–12 months for organic traction and, statistically speaking, probably fail)
  • Letting real buyers vote with wallets (vs trusting likes, comments, or AI prompts)
  • Cheap $150 ad cycles (vs thousands lost on time, tools, and dead content)

If you are still second guessing...you're not already winning

What is the Painted Door method?
It’s a live page with a fake “buy” button. When people click, you track those clicks as proof of real interest, without needing a finished product. You can also collect leads at the same time, so even the tests help build your audience. 10 Days To Failure makes this advanced way of measuring buyer demand super simple, so you can focus on sharpening your offer and finding the real value you bring to the market.
I hate tech. Will I be able to set this up?
Yes. Every step is a 10–15 minute follow-along video. No coding, no complex dashboards. If you can copy/paste, you can launch your first test cycle tonight.
Do I need to buy other tools?
Yes, you’ll need a few basics to run this system: a small monthly ad budget, a Systeme.io account ($17), a domain (about $15), and Cookiebot (free for most users). But don’t go signing up for anything yet. The 10-day challenge walks you through exactly what to get, when to get it, and how to set it up step by step. These are the minimum pieces required to run a real test — and without them, you won’t see the buyer signals that turn ideas into proof.
How much ad spend do I need?
Most people run their first cycle with $150 in Facebook ads. That’s enough to drive meaningful traffic and see if an offer has potential before you waste months on content.
What if I don’t get results?
That’s part of the process. If the Offer Conversion Compass shows your offer isn’t pulling, you’ve just saved months (and thousands) by finding out now. That’s a win. Every “no” gets you closer to the offer that clicks.
What’s the refund policy?
We want you to succeed, and we're invested in making sure this delivers. If you go through the first cycle and feel 10 Days To Failure didn’t live up to its promise, email us and we'll refund your payment in full and send you a free gift to compensate for your disappointment.

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