Privacy Policy

Effective date: October 25, 2025

1. Introduction

his Privacy Policy explains how we collect, use, and protect information when using our Meta application (“the App”). The App is operated by Path EDU AB and it is used solely for marketing performance tracking, analytics, and advertising optimization through integrations such as Meta’s Conversions API and related marketing tools.

We are committed to protecting your privacy and ensuring transparency about how any information is processed.

2. Information We Collect

The App does not collect personally identifiable information (PII) such as names, email addresses, or phone numbers directly from users.

However, through integrations with third-party tools (like Meta, RedTrack, and other analytics platforms), the App may process limited technical data, including:

  • Browser type and device identifiers

  • IP address and general geolocation (city/country)

  • Advertising click identifiers (e.g., fbclid, fbc, fbp)

  • Conversion and performance event data (e.g., purchase, lead, registration)

This data is pseudonymized and used solely for attribution and advertising analytics purposes.

3. How We Use The Data

  • The information processed through the App is used to:

    • Measure and attribute advertising performance

    • Optimize marketing campaigns

    • Send aggregated conversion data to Meta’s systems for ad delivery optimization

    • Prevent fraudulent traffic and ensure accurate reporting

    We do not sell, rent, or share this data with third parties beyond the required integrations with advertising platforms (e.g., Meta, Google, RedTrack).

4. Legal Basis for Processing

  • Data processing is carried out on the legal basis of legitimate interest (performance measurement and analytics) and, where required, user consent obtained by the advertiser or publisher.

5. Data Retention

Data is retained only for as long as necessary to fulfill the purposes described in this policy or as required by applicable law.
Aggregated analytics data may be stored longer for statistical and reporting purposes.

6. Data Sharing

We may share anonymized or aggregated event data with:

  • Meta Platforms, Inc. (to improve advertising attribution and performance)

  • Authorized tracking and analytics partners (such as RedTrack)

All sharing is done in compliance with Meta’s Business Tools Terms and applicable privacy laws (including GDPR where relevant).

7. Cookies and Tracking Technologies

The App itself does not set cookies. However, partner tools (such as Meta Pixel or RedTrack script) may use first-party or third-party cookies to measure ad performance.
Users can manage or disable cookies through their browser settings.

8. Data Security

We implement appropriate technical and organizational measures to protect data against unauthorized access, loss, or misuse. Access to advertising and analytics systems is restricted to authorized personnel only.

9. Your Rights

Depending on your jurisdiction, you may have rights to:

  • Request access to or deletion of your data

  • Object to data processing

  • Withdraw consent (where applicable)

To exercise these rights, please contact us at: julius.lavonen (at) gmail.com.

10. Contact Us

If you have questions or wish to exercise your data rights, contact:

Path EDU AB (Sweden LLC)

Website: https://www.fromlaunchvault.com/2

Email: julius.lavonen+privacy(at)gmail(dot)com

11. Updates to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with the revised date.